Building a Global University Brand

From The Economist Analysis & Opinions Intelligence Unit

Two factors facing univsersities world-wide are increased global competition and the emergence of disruptive technology. Coupled with demand for higher education levelling off in North America and Europe compared to “huge unmet demand” in emerging markets, the higher education landscape is rapidly changing.

“In response, universities are eager to raise their global profile to ensure their long-term financial viability and create a sustainable business model. Public institutions that once relied on government funding and tuition hikes for revenue now are turning to social media, online learning and new credentials to make their mark with international students.”

Click here for the The Economist’s Intelligence article summarising a free downloadable report on the current changes.

Diana Hayes
A key part of the team, Diana is achievement-oriented, forward-thinking and strategic in creating a high-yielding network of interested academics, universities and related associations. Her research and content have created genuine engagement amongst both candidates and employers resulting in a network of 250,000 academics. Diana’s experience is in sales, marketing, event management and business development.

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